R & D
Sweda's Research and Development (R&D) and
Design Team are one of her profit centers and play an
important role in the Group's overall success.
Sweda places great emphasis on designing and developing
unique and innovative products
for the Group herself and overseas markets.
Uniquely designed products add greater value and thus
generate a higher profit margin. Moreover, most of the
original designs created each year are patented. With
up-to-date marketing information provided by its overseas
partners, Sweda's R&D department can easily grasp the
latest trends and has been able to forecast new fashions
amongst Sweda's diverse customer base. By attending trade
shows regularly, the company also stays keenly aware of
current marketing trends.
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